The design for this store was inspired by the numerous bike paths and mountain trails in the city of Valencia. I also wanted to capture the vibrant yellows and purples of the grassy, mountain sunsets. It was my goal to really convey a sense of kinetic energy flowing throughout the store with the arrows and line work.

WFM: Valencia | Produce & Seafood Department

WFM: Valencia | Wine Department  WFM: Valencia | Meat Department

WFM: Valencia | Prepared Foods Department

WFM: Valencia | Dairy Department