SPARC Symposium Branding

SPARC Symposium Branding

SPARC Symposium Branding

I was in charge of creating a logo and branding materials for a yearly multi-day symposium held at Disney Consumer Products. It had to be playful while still maintaining a sophisticated, professional feel. I chose the asterisk as a graphic representation of the spark of inspiration you get with a great idea. That asterisk then became a playful graphic element for the branding of the event.

My original branding is pictured above, while below shows how my branding is being adapted and still used today.

SPARC Symposium Branding

SPARC Symposium Branding